Saturday, October 25, 2008
Monday, September 8, 2008
Tuesday, September 2, 2008
Skidoo Mach1 Increase Suspenson
WAITING FOR THE PROVINCIAL CONGRESS. Considerations of Mr Massimo Ciarulla
on September 7th Congress will take place in Terni province. Because not writing, I can not participate. However I have prepared a handbook that some fellow members, with whom the agreement is full of intentions, may bring to the attention of all those present. Of my colleagues, apart from Mark, no one attended the forum and in fact I doubt that most of them know this instrument, including trade union representatives. I felt useful to bring to their attention issues that are being debated and which are of vital importance. I take this opportunity to make them public.
1) liberalization. In fact, this has already occurred. GDO and subscriptions 80% discount represents a liberalization of the market. The only people who are not free newspaper. Are not free, because they remain bound by an obligation, now anachronistic, making them hostages of a system that conditions them to accept everything that the publishing market, or pseudo-such, it turns out, no choice. The IRS identifies the newspaper as a trader. It 'now time that this figure is actually recognized.
The dealer is first of all an entrepreneur. The entrepreneur chooses the currency, opera, decide. All faculty should be prohibited in the newspaper that swallow everything that comes from the distribution warehouse. Anchoring this distortion to the concept of equal treatment is asserting a patent falsehood. There is no requirement of equal treatment to newspapers who return to visit the retailers second, third, fourth time, ricopertinate, bound, collected. This requirement has already been acquitted the first time. We can not be the first customers of the publishers. We must have the right to refuse, before they get in newspapers, these publications. We can not continue to work to 18.77% a product that has already undergone trials processing. Or increase the discount percentage to be agreed with the newsagent, or remain outside.
2) The 18.77% that publishers apply to an imposed price and decided that they no longer represented as profitability for the newsagent. Price cuts and combinations, take away any legitimacy to 18.77%. The
18.77% of nothing is nothing.
The financial statements of the editors are clear. Faced with declining revenues from the sale scary, registered an increase in advertising revenues. The drop in revenues from the sale of our photograph collections, while increases in advertising revenues do not affect in any way our pockets. Are we not we spread a lot of advertising vehicles? And why do we have for free? Because publishers do not reward work that day are exclusively for their benefit?
In the joint document, a group of visitors to the forum Sinaga sent to all Unions, there are proposals for a just recognition of the work. This is only to implement these proposals.
Accept 18.77% compared to 80% of subscriptions is equivalent to the death sentence of the category.
3) The public dissemination dall'ADS highlight overtaking in subscription sales, compared to those in newspapers, several magazines. For many newspapers, 50% of sales are made by subscription.
Some data to understand.
Certification 2006: GRACE
sales 92,980 59,015 Yield. Subscriptions 115,570! PANORAMA
sales 276,000 177,820 Yield Subscriptions
BAZ sales 163,787 214,000 Subscriptions 97,478 91,044 Yield
TODAY sales 482,126 214,777 Yield Subscriptions
VANITY FAIR sales 162,991 182,952 Yield 83,890 Subscriptions 93,719 52,555 Yield
AD sales 55,948 49,993 Subscriptions!
AMICA sales Yield 82815 55450 59624
Subscriptions BELLA ITALY sales Yield 39373 39981 25535
Subscriptions BRAVA CASA sales Yield 87360 71543 77038
Subscriptions GARDENIA sales Yield 28393 35917 18017
Subscriptions CASAVIVA sales Yield 59035 Subscriptions 83756 124815
FOCUS sales Yield 450661 107325 155310 Subscriptions Sales
PEOPLE TRAVEL Yield 47493 22334 21513 Subscriptions!
SCIENCES sales 30,164 33,722 Subscriptions 28,323 made! NATIONAL
Geogr. Sales 38,072 36,192 Subscriptions 73,743 made! MARIE CLAIRE sales made
85819 50576 56643
Subscriptions PROFESSIONAL PC sales made 42124 34133 35576
Subscriptions VILLAS AND GARDENS sales made 33569 34336 16496
Subscriptions
publications with an exclamation mark are those for which the sale by subscription over the newsstand. For the other jumped clear at least 50% of sales which subtracts the subscription newsstand. In the case of Mickey Mouse, the number of copies made shall be equal, or nearly so, to those subscribers. The same
true for Vanity Fair, for Bella Italy, Amica, Brava Casa, Marie Claire, PC Professional.
Comparison with subscriptions, 2005 shows a gradual increase. Do you expect in the coming years a turnaround?
I do not think, given the unfair competition committed by the publishers.
We want to continue to accept this situation without blinking an eye?
4) must immediately restore the proper counting of Agios be levied in cases of combinations. Two or more publications, daily or weekly, sold together with the price of one, the premium must count for each publication widespread.
1 +1, no 1, but 2.
half-price promotions in place for decades (see Messaggero Umbria-Marche) must cease, or alternatively, to recognize the retailer the correct precedence over the actual selling price.
5) Another practice is to cease harassment that is concerning expired. We do not sell mozzarella, but newspapers and magazines more often return to visit our retail stores, as previously said. Such a product can not expire and then come back to life, with immediate debit for the retailer. Need to increase the tolerance of the stock on sale. Can serve as proof that the barcode indicates the reference year and for the duration of that year consider it as valid publication in all respects.
6) The editors are not signatories to the Agreement are excluded from national treatment, which reserves those signatories. Therefore discretion of the retailer can refuse entry to the newsstand, not through surrender to a mirror, but from the outset, the entrance.
7) The festive and Sunday openings need of discounts adjusted upward. On holidays, so for example, a page of advertising Messenger costs 20% more than the weekdays. Know that a full page advertisement in the Messenger costs € 220 thousand. And we recognize the premium of 18.77% to 0.60 cents. Shame on you!
The profitability of a newsagent has dropped alarmingly down with hourly earnings that are around 2.50 / € 3.00 per hour. newsstand paying and / c from 5000 € per week, (but how many?) gains, the After taxes, € 500 a week, which amounted to 2000 € per month. But from 2000 € kiosk needs at least two people always fixed, the amount of work it generates. 1000 € each per month for 12 hours daily are the beauty of € 3 per hour. Imagine a kiosk, and the majority, that the invoice from 2000/2500/3000 to 1500 € per week. It means that the management of the resale must be made by one person for 12 hours daily. Stuff to slaves.
If the set of measures listed are not welcomed the end of many retailers is scored. It will serve no measure of computerization InfoReview to save them.
InfoReview Why does not earn more. InfoReview is a tool created by the publishers to satisfy their desires, which are primarily those in real time the percentage spread to update their marketing strategies.
In an interview five years ago in Italy today, the chairman of the FIEG estimated € 70 million in savings with the publishers InfoReview.!
Who needs this tool?
Proper management of the distribution may simply be eliminating more than half and Publications entering the newsstands. Computerize a resale is a correct and useful step for the retailer. It is useful to do with InfoReview that incurs a cost and does not generate revenue.
There are hundreds of software programs Simple, effective and free especially that allow proper management of the resale.
8) Finally it is necessary to reiterate a concept that is often forgotten by retailers but not by publishers. The gains are not generated by editorial sales, but by advertising. And 'why newspapers given away, coupled to 0.01 cents, sold at 0.50 cents. We spread million euro of free advertising. But we, unlike publishers, Campania, advertising revenues, but those Sales:
Data Group Caltagirone (Messenger) to read as at 30.06.08 in thousands of euro.
REVENUES daily sales at 30.06.08 at 30.06.07 45,202 -4.5% 43,173 - Revenue generated
ADDIZIONALI4.399 7578 at 30.06.07 30.06.08 -42.0% INCOME FROM
PUBBLICITA'104 .096 at 30.06. 08 108 103 -3.7% at 30.06.07 9
For the first time also fall in advertising revenues, but as is clear from the table the difference between sales revenues and advertising revenues is greatly exaggerated. The decline then the side, -42%
is impressive. Continue to sell publications combined with 1 euro, or 0.50 cents, or even to 0.01 cents. on which the premium is 18.77% more than the means to prepare for certain death. An intervention on this front is no longer be postponed.
The free press is not out of the newsstands, but is on the newsstands. A valuable tool and comprehensive as ours, which has 38,000 outlets throughout Italy, should be properly remunerated. Publishers know the high potential for the spread of 38000 retail advertising and are not willing to give up. We
us pay for our service.
Massimo Ciarulla-Terni 
on September 7th Congress will take place in Terni province. Because not writing, I can not participate. However I have prepared a handbook that some fellow members, with whom the agreement is full of intentions, may bring to the attention of all those present. Of my colleagues, apart from Mark, no one attended the forum and in fact I doubt that most of them know this instrument, including trade union representatives. I felt useful to bring to their attention issues that are being debated and which are of vital importance. I take this opportunity to make them public.
1) liberalization. In fact, this has already occurred. GDO and subscriptions 80% discount represents a liberalization of the market. The only people who are not free newspaper. Are not free, because they remain bound by an obligation, now anachronistic, making them hostages of a system that conditions them to accept everything that the publishing market, or pseudo-such, it turns out, no choice. The IRS identifies the newspaper as a trader. It 'now time that this figure is actually recognized.
The dealer is first of all an entrepreneur. The entrepreneur chooses the currency, opera, decide. All faculty should be prohibited in the newspaper that swallow everything that comes from the distribution warehouse. Anchoring this distortion to the concept of equal treatment is asserting a patent falsehood. There is no requirement of equal treatment to newspapers who return to visit the retailers second, third, fourth time, ricopertinate, bound, collected. This requirement has already been acquitted the first time. We can not be the first customers of the publishers. We must have the right to refuse, before they get in newspapers, these publications. We can not continue to work to 18.77% a product that has already undergone trials processing. Or increase the discount percentage to be agreed with the newsagent, or remain outside.
2) The 18.77% that publishers apply to an imposed price and decided that they no longer represented as profitability for the newsagent. Price cuts and combinations, take away any legitimacy to 18.77%. The
18.77% of nothing is nothing.
The financial statements of the editors are clear. Faced with declining revenues from the sale scary, registered an increase in advertising revenues. The drop in revenues from the sale of our photograph collections, while increases in advertising revenues do not affect in any way our pockets. Are we not we spread a lot of advertising vehicles? And why do we have for free? Because publishers do not reward work that day are exclusively for their benefit?
In the joint document, a group of visitors to the forum Sinaga sent to all Unions, there are proposals for a just recognition of the work. This is only to implement these proposals.
Accept 18.77% compared to 80% of subscriptions is equivalent to the death sentence of the category.
3) The public dissemination dall'ADS highlight overtaking in subscription sales, compared to those in newspapers, several magazines. For many newspapers, 50% of sales are made by subscription.
Some data to understand.
Certification 2006: GRACE
sales 92,980 59,015 Yield. Subscriptions 115,570! PANORAMA
sales 276,000 177,820 Yield Subscriptions
BAZ sales 163,787 214,000 Subscriptions 97,478 91,044 Yield
TODAY sales 482,126 214,777 Yield Subscriptions
VANITY FAIR sales 162,991 182,952 Yield 83,890 Subscriptions 93,719 52,555 Yield
AD sales 55,948 49,993 Subscriptions!
AMICA sales Yield 82815 55450 59624
Subscriptions BELLA ITALY sales Yield 39373 39981 25535
Subscriptions BRAVA CASA sales Yield 87360 71543 77038
Subscriptions GARDENIA sales Yield 28393 35917 18017
Subscriptions CASAVIVA sales Yield 59035 Subscriptions 83756 124815
FOCUS sales Yield 450661 107325 155310 Subscriptions Sales
PEOPLE TRAVEL Yield 47493 22334 21513 Subscriptions!
SCIENCES sales 30,164 33,722 Subscriptions 28,323 made! NATIONAL
Geogr. Sales 38,072 36,192 Subscriptions 73,743 made! MARIE CLAIRE sales made
85819 50576 56643
Subscriptions PROFESSIONAL PC sales made 42124 34133 35576
Subscriptions VILLAS AND GARDENS sales made 33569 34336 16496
Subscriptions
publications with an exclamation mark are those for which the sale by subscription over the newsstand. For the other jumped clear at least 50% of sales which subtracts the subscription newsstand. In the case of Mickey Mouse, the number of copies made shall be equal, or nearly so, to those subscribers. The same
true for Vanity Fair, for Bella Italy, Amica, Brava Casa, Marie Claire, PC Professional.
Comparison with subscriptions, 2005 shows a gradual increase. Do you expect in the coming years a turnaround?
I do not think, given the unfair competition committed by the publishers.
We want to continue to accept this situation without blinking an eye?
4) must immediately restore the proper counting of Agios be levied in cases of combinations. Two or more publications, daily or weekly, sold together with the price of one, the premium must count for each publication widespread.
1 +1, no 1, but 2.
half-price promotions in place for decades (see Messaggero Umbria-Marche) must cease, or alternatively, to recognize the retailer the correct precedence over the actual selling price.
5) Another practice is to cease harassment that is concerning expired. We do not sell mozzarella, but newspapers and magazines more often return to visit our retail stores, as previously said. Such a product can not expire and then come back to life, with immediate debit for the retailer. Need to increase the tolerance of the stock on sale. Can serve as proof that the barcode indicates the reference year and for the duration of that year consider it as valid publication in all respects.
6) The editors are not signatories to the Agreement are excluded from national treatment, which reserves those signatories. Therefore discretion of the retailer can refuse entry to the newsstand, not through surrender to a mirror, but from the outset, the entrance.
7) The festive and Sunday openings need of discounts adjusted upward. On holidays, so for example, a page of advertising Messenger costs 20% more than the weekdays. Know that a full page advertisement in the Messenger costs € 220 thousand. And we recognize the premium of 18.77% to 0.60 cents. Shame on you!
The profitability of a newsagent has dropped alarmingly down with hourly earnings that are around 2.50 / € 3.00 per hour. newsstand paying and / c from 5000 € per week, (but how many?) gains, the After taxes, € 500 a week, which amounted to 2000 € per month. But from 2000 € kiosk needs at least two people always fixed, the amount of work it generates. 1000 € each per month for 12 hours daily are the beauty of € 3 per hour. Imagine a kiosk, and the majority, that the invoice from 2000/2500/3000 to 1500 € per week. It means that the management of the resale must be made by one person for 12 hours daily. Stuff to slaves.
If the set of measures listed are not welcomed the end of many retailers is scored. It will serve no measure of computerization InfoReview to save them.
InfoReview Why does not earn more. InfoReview is a tool created by the publishers to satisfy their desires, which are primarily those in real time the percentage spread to update their marketing strategies.
In an interview five years ago in Italy today, the chairman of the FIEG estimated € 70 million in savings with the publishers InfoReview.!
Who needs this tool?
Proper management of the distribution may simply be eliminating more than half and Publications entering the newsstands. Computerize a resale is a correct and useful step for the retailer. It is useful to do with InfoReview that incurs a cost and does not generate revenue.
There are hundreds of software programs Simple, effective and free especially that allow proper management of the resale.
8) Finally it is necessary to reiterate a concept that is often forgotten by retailers but not by publishers. The gains are not generated by editorial sales, but by advertising. And 'why newspapers given away, coupled to 0.01 cents, sold at 0.50 cents. We spread million euro of free advertising. But we, unlike publishers, Campania, advertising revenues, but those Sales:
Data Group Caltagirone (Messenger) to read as at 30.06.08 in thousands of euro.
REVENUES daily sales at 30.06.08 at 30.06.07 45,202 -4.5% 43,173 - Revenue generated
ADDIZIONALI4.399 7578 at 30.06.07 30.06.08 -42.0% INCOME FROM
PUBBLICITA'104 .096 at 30.06. 08 108 103 -3.7% at 30.06.07 9
For the first time also fall in advertising revenues, but as is clear from the table the difference between sales revenues and advertising revenues is greatly exaggerated. The decline then the side, -42%
is impressive. Continue to sell publications combined with 1 euro, or 0.50 cents, or even to 0.01 cents. on which the premium is 18.77% more than the means to prepare for certain death. An intervention on this front is no longer be postponed.
The free press is not out of the newsstands, but is on the newsstands. A valuable tool and comprehensive as ours, which has 38,000 outlets throughout Italy, should be properly remunerated. Publishers know the high potential for the spread of 38000 retail advertising and are not willing to give up. We
us pay for our service.
Massimo Ciarulla-Terni
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