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COMMENT ON 2 nd LESSON 2 LESSON TO COMMENT

Interesting choice of examples, we see as the role of industry is varied over time, producing the same commodity, namely the machine.
you take as an example:

1) FORD T:
is the first car to be produced at Industrial
, and the sentence given port as the flag The concept of the period, the standardization of consumer goods especially in a country must demonstrate a high level of welfare.
(90% + 10% MECHANICAL INFORMATION)


2) THE SMART
is the icon of the industrial production Computerized
during the era of computing.
everything that is advertised on this machine and its
Same name, nothing more.
(90% + 10% MECHANICAL INFORMATION)

The thing that has particularly affected the industrial production of so-called "information age" is the fact that you no longer sells the product, but sells the brand
THEREFORE NO LONGER SELLS CONTAINER THE CONTENT.
In this process the most bizarre thing is how it arrived at the fact that we do not ask for more if the product works, but it is taken for granted.
advertising in some way exploited, if not made, this concept, and the only way that you have to get to hit the consumer and through metaphor, image, creating a sort of image-based society.
To conclude the argument it is natural to ask whether the product works because it exists (SMART) or exists because it works (Ford T)?

Andi Bufi.

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DEEPENING THE COURSE PROLUSION

CIAM [INTERNATIONAL CONGRESS OF ARCHITECTURE]

One of the most interesting results of rationalism in architecture is represented just by the CIAM,
they are an excellent opportunity to compare ideas and opinions several, which stimulate creativity, research and innovative proposals and at the same time promote their awareness and dissemination.

-The first edition was held in the castle of Le Sarraz , near Lausanne, Switzerland, 25 to 29 June 1928, and is organized by Le Corbusier, Karl Moser, one of the leading exponents of the rationalistic and Swiss President of 'Association Sigfried Giedion, first secretary general of the association and Helene de Mandrot, owner of the castle and founder of the Maison des Artistes. Discussions will focus on economic and social conditions of the 'modern architecture and urban planning issues after the First World War.

-The second edition was held in Frankfurt in 1929 and has as its theme "housing for minimum subsistence." Walter Gropius take the introductory report on the sociological foundations of 'minimum stay; LeCorbusier is absent, even if it sends a similar argument in writing. [...]
The third edition, 1930, held in Brussels, and has as its theme the "rational methods of construction." LeCorbusier takes on the problems of "fragmentation of urban land" while Gropius spoke on "building low, medium or high?" Which addresses the relationship between housing and services all'inteerno ratio of a building and in a neighborhood and highlights the benefits of multi-storey buildings, as opposed to low. [...]

-The fourth congress, originally planned in 1932 in Moscow, took place in 1933 aboard the Patris II ship en route from Marseille Athens: the theme is "CITIES 'FUNCTIONAL' actions and the many (sometimes conflicting and controversial) are published in the Greek magazine" Technical Xronica. Annales Techniques' of the October-November 1933rd ten years later in a volume entitled "La Charte d'Athenes. The architecture and basic text in 'modern urban, there are some innovative solutions to improve life in the big City industriali.Gli topics covered in the "Charte d'Athenes" are then used by Le Corbusier to draw some common points which in his opinion should characterize the rationalist modern architecture and defines "GRID CIAM.

The fifth meeting in Paris, 1937 on "Housing and Leisure," with an introductory report of LeCorbusier.

After the war he held other conferences:

- Bridgwater, England in 1947.
- Bergamo, Italy in 1949.
- Hoddeson, England in 1951.
- Aix-en-Provence, in 1953, where it is drawn up the "PAPER HABITAT"
- The last congress is held in Dubrovnik, and three years later you decide to dissolve the association. (Otterloo)


History of 'art: the avant-garde vol. No. 17, pp 751-754.