Interesting choice of examples, we see as the role of industry is varied over time, producing the same commodity, namely the machine.
you take as an example:
1) FORD T:
is the first car to be produced at Industrial
, and the sentence given port as the flag The concept of the period, the standardization of consumer goods especially in a country must demonstrate a high level of welfare.
(90% + 10% MECHANICAL INFORMATION)
2) THE SMART
is the icon of the industrial production Computerized
during the era of computing.
everything that is advertised on this machine and its
Same name, nothing more.
(90% + 10% MECHANICAL INFORMATION)
The thing that has particularly affected the industrial production of so-called "information age" is the fact that you no longer sells the product, but sells the brand
THEREFORE NO LONGER SELLS CONTAINER THE CONTENT.
In this process the most bizarre thing is how it arrived at the fact that we do not ask for more if the product works, but it is taken for granted.
advertising in some way exploited, if not made, this concept, and the only way that you have to get to hit the consumer and through metaphor, image, creating a sort of image-based society.
To conclude the argument it is natural to ask whether the product works because it exists (SMART) or exists because it works (Ford T)?
Andi Bufi.
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